Female watch time for content related to small business, business news, and business services more than tripled year over year on YouTube.

YouTube Data, Global; classification as Small Business, Business News, and Business Services videos were based on public data such as headlines and tags, and may not account for every such video available on YouTube, Jan.–Dec. 2015 and Jan.–Dec. 2016.

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of viewers say they regularly turn to YouTube to learn something new.

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