78

of users have never paid to download a finance app.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who used a smartphone for finance in the past month, Oct. 2016.

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of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.

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67

of users prefer finance apps that store their preferences to make future activities easier.

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The average number of finance apps that smartphone users have installed on their phones.

October 2016 Google/Ipsos

smartphone users prefer using a finance app over a mobile site to check their investments.

October 2016 Google/Ipsos