Apps Mobile Finance & Banking
40%

of finance app users say they typically discover new finance apps by browsing app stores.

Related Data

Apps Mobile Search

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

Google Data
Apps Mobile Finance & Banking
53%

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.

Google/Ipsos
Apps Mobile Finance & Banking
67%

of users prefer finance apps that store their preferences to make future activities easier.

Google/Ipsos
Apps Mobile Finance & Banking

The average number of finance apps that smartphone users have installed on their phones.

Google/Ipsos
Apps Mobile Finance & Banking
38%

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.

Google/Ipsos
Apps Mobile Finance & Banking

smartphone users prefer using a finance app over a mobile site to check their investments.

Google/Ipsos