of users prefer finance apps that store their preferences to make future activities easier.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18–64 who used a smartphone for finance in the past month, Oct. 2016.


Download JPG

Related Data

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

September 2017 Google Data

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.

October 2016 Google/Ipsos

The average number of finance apps that smartphone users have installed on their phones.

October 2016 Google/Ipsos

of finance app users who paid to download a finance app reported doing so because the app offered features or functionality unavailable on free alternatives.

October 2016 Google/Ipsos

smartphone users prefer using a finance app over a mobile site to check their investments.

October 2016 Google/Ipsos

of finance app users reported abandoning an app when it was no longer needed or useful.

October 2016 Google/Ipsos