53

of finance app users who abandoned apps because they no longer needed them said that other apps covered their finance needs.

Google/Ipsos, U.S., "How People Use Their Phones for Finance Activities," n=500, smartphone users aged 18-64 who have stopped using finance apps because they no longer had a need for them, Oct. 2016.

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About the Data

Base: No longer has need for a particular app (n=164)

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