Mobile searches with "should I ______" have grown over 65% in the past two years, including “what should I invest in” and “should I invest in ___”.

50%+ of online investors don’t have a brand in mind when they start looking.

of potential investors spend more than an hour researching online.

investors prefer to open an account in-person, over the phone, or in a branch.

Investing and stock-related app searches, such as "penny stock trading app," "home advisor app," and "investments app," have grown 115% YoY.  

Mobile searches for "retirement calculator" have grown 115% over the last two years.