YouTube Data, U.S., classification as a fashion and beauty video based on public data including headlines and tags, and may not account for every such video available on YouTube, Feb. 2015 and Feb 2016.

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80

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

October 2017 2and2/Google

How watching videos on YouTube makes people feel

October 2017 2and2/Google

growth in watch time of "funny" sports videos on YouTube in the past year.

October 2017 Google Data

growth in watch time of sports "interview" videos on YouTube in the past year.

October 2017 Google Data