Watch time of fantasy football-related videos on YouTube grew 90%+ year over year.

YouTube Data, U.S., classification as an American football video based on public data including headlines and tags, and may not account for every such video available on YouTube, Jan. – Nov. 2016.

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80

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

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growth in watch time of sports "interview" videos on YouTube in the past year.

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Searches for "how-to" sports videos on YouTube more than doubled in the past year.

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70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.

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