In France, there has been a 127% increase in searches for smart casual menswear.

Google Internal Data, France, 2017–2018.


Download JPG

Related Data

Between 2017 and 2018, there has been a 14% increase in global search queries using the term “business casual.”

2018 Google Data

Between 2017 and 2018, “business casual” became the most searched-for phrase with the word “casual” in the query.

2018 Google Data