Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey, "LGBT Creative Best Practices," U.S., April 2017.

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Related Data

Video Performance by Social Cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube
66

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

May 2017 Google/Ipsos Connect
100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos