Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Google Survey, "LGBT Creative Best Practices," U.S., April 2017.

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24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube
66

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

May 2017 Google/Ipsos Connect

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

September 2018 YouTube Data

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

June 2018 Google Data

Watch time for “morning routine” videos on YouTube has more than tripled in the past two years.

June 2018 Google Data