Video Consumer Insights Entertainment Data & Measurement

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

Related Data

Video Consumer Insights Data & Measurement

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Video Consumer Insights Data & Measurement

Video performance by social cause

Cause related marketing video performance SVG
Video Consumer Insights Consumer Electronics

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.

Google/Ipsos Connect
Video Entertainment

Watch time for comedy videos has grown over 60% in the least year.

Video Consumer Insights

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.

YouTube Data
Video Consumer Insights

Watch time of YouTube videos related to “relaxing” increased by more than 70% between July 2017 and June 2018.

Google Data