TV is YouTube's fastest growing screen with 70% growth in the past year.

Google Internal Data, Global, Jan.–Sept. 2017 vs. Jan.–Sept. 2016.


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of overall YouTube watch time still comes from mobile.

January 2018 Google Internal Data

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

May 2017 Nielsen/Carat/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

April 2017 Google Survey