Emerging Technology Video Data & Measurement
60%

of overall YouTube watch time still comes from mobile.

Related Data

Emerging Technology Video Data & Measurement

TV is YouTube's fastest growing screen with 70% growth in the past year.

Google
Video Retail Travel
100%

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

YouTube Data
Emerging Technology Video

Relevant video ads get 3X the attention compared to the average video ad.

Google/Ipsos
Video Consumer Insights Data & Measurement
24%

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

Pixability/YouTube
Video Consumer Insights Data & Measurement

Video performance by social cause

Cause related marketing video performance SVG
Pixability/YouTube
Video Data & Measurement

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

Nielsen/Carat/YouTube