73

of Gen Xers watch YouTube videos to learn how to do something.

Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 respondents age 35–54 who go online at least monthly, Sept. 2016.

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47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google

Over the past year, watch time on YouTube of highlight and scene compiliation videos has quadrupled.

January 2018 Google

Over the past year, watch time on YouTube of "what you missed" entertainment videos has more than doubled.

January 2018 Google

90% growth in watch time of episode preview and prediction videos on YouTube over the past year.

January 2018 Google

75% growth in watch time of cast and character videos on YouTube over the past year.

January 2018 Google