73

of Gen Xers watch YouTube videos to learn how to do something.

Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 respondents age 35–54 who go online at least monthly, Sept. 2016.

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47

of millennials say they've watched YouTube videos to improve their health or feel better after feeling down.

May 2017 Google/Ipsos Connect

Over the past year, watch time on YouTube of episode and movie recaps has more increased 50%.

January 2018 Google

75% growth in watch time of cast and character videos on YouTube over the past year.

January 2018 Google