Video 68% of Gen Xers watch YouTube videos to stay on top of news and pop culture. Appears In Marketing to Gen Xers? Here's what they're watching on YouTube Related Data Video > 3 X Watch time of “study skills” videos on YouTube has increased more than 3X YOY. Video > 50 % The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year. Video 1.2K 1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.” Video > 2.5 X Watch time of recipe-related videos increased by 2.5X over the past two years. Video Retail Over 1K years of watch time on “shopping spree” videos over the past two years. Video 50B minutes of gaming content were watched on YouTube in the last 12 months.