of Gen Zers say YouTube has helped them become more knowledgeable about something.

Google/Ipsos Connect, U.S., Generation Z Media & Values study, n=1000 people age 13–17, May 2018.


Download JPG

Related Data


of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.

January 2018 Google/MIT

Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.

December 2016 Google/Bain & Company

of people say that their frustration increases as the load time for a brand’s mobile site increases.

November 2018 Google/Civic Science

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

June 2018 Google/Greenberg

is the average load time for a mobile page.

January 2017 Google