Emerging Technology Mobile Experience & Design
80%

of Gen Zers say YouTube has helped them become more knowledgeable about something.

Related Data

Emerging Technology Mobile Experience & Design
89%

of leading marketers use strategic metrics, like gross revenue, market share, or CLV, to measure the effectiveness of their campaigns.

Google/MIT
Emerging Technology Mobile Experience & Design

Leading marketers — who increased their business results by 10% or more last year — are 1.5X as likely as the mainstream to use CLV to measure the effectiveness of their marketing.

Google/Bain & Company
Mobile Experience & Design
54%

of people say that their frustration increases as the load time for a brand’s mobile site increases.

Google/Civic Science
Mobile Consumer Insights Experience & Design
55%

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

Google/Ipsos
Mobile Travel Experience & Design

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Google/Greenberg
Mobile Consumer Insights Experience & Design

is the average load time for a mobile page.

Google