Gen Zers say YouTube is the No. 1 platform they turn to when they want to relax or cheer up.

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

of shoppers say they’ve discovered new products and brands on YouTube.

of shoppers say online video has given them ideas or inspiration for their purchase.

of shoppers say online video has helped them decide which specific brand or product to buy.

of shoppers say they are more likely to visit a store and to consider or buy a specific product if it is mentioned in an online video.