Video Consumer Insights

of the of Gen Zers we spoke to said they proactively share YouTube videos with their parents or other adult family members.

Related Data

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Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

Google/4A's/Ipsos
Search Video Consumer Insights
50%

of electronics shoppers say they purchased products they discovered on YouTube.

Google/Ipsos
Search Video Consumer Insights

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Google
Search Video Consumer Insights

Searches for “best” in the apparel category increased by over 15% over the past two years.

Google
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of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”

Google
Search Video Consumer Insights

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a color, with black being the most popular.

Google