Apps Mobile Retail

Top 3 reasons German consumers switch from a mobile site to an app when browsing, researching, or purchasing on their phone:
– To save time in the checkout process (39%)
– It’s easier to make a purchase (38%)
– It’s easier to navigate (35%)

Related Data

Apps Mobile Retail
27%

of German consumers who have deleted their favorite brand's app said its mobile site is just as good as its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
18%

of German consumers who have deleted their favorite brand's app said they were receiving too many notifications from its app.

Google/Heart+Mind Strategies
Apps Mobile Retail
17%

of German consumers who have deleted their favorite brand's app said the app was taking up a lot of memory.

Google/Heart+Mind Strategies
Apps Mobile Search
54%

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.

Google/Heart+Mind Strategies