Retail Omnichannel
90%

of global shoppers who visited a store in the last week said they used online search prior to going into a store.

Related Data

Retail Omnichannel
47%

of total global purchases are completed online.

Google/Ipsos
Consumer Goods Retail Omnichannel

U.S. shoppers spent an average of $152 on their most recent online hard goods purchase.

Google/Kantar TNS
Consumer Goods Retail Omnichannel

U.K. shoppers spent an average of £137 on their most recent online hard goods purchase.

Google/Kantar TNS
Consumer Goods Retail Omnichannel

Brazilian shoppers spent an average of R$888 on their most recent online hard goods purchase.

Google/Kantar TNS
Consumer Goods Retail Omnichannel

U.S. shoppers made 4.5 online hard goods purchases on average in the past month.

Google/Kantar TNS
Consumer Goods Retail Omnichannel

U.K. shoppers made 5.6 online hard goods purchases on average in the past month.

Google/Kantar TNS