Google Data, Global, count of post-click store visits recorded by white-listed clients in countries where store visits have been released, Dec. 2014 – March 2017.

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76

of U.S. holiday shoppers over 18 use three or more channels.

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of shoppers say that they used online video while actually shopping in store.

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of people say that they’ve discovered new products and brands via YouTube.

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of shoppers say online video has given them ideas and inspiration for their purchases.

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Nearly 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

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80

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.

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