Google Data, Global, count of post-click store visits recorded by white-listed clients in countries where store visits have been released, Dec. 2014 – March 2017.

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76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos
80

Overstock's direct-response video campaign boosted its conversion rate by 80% compared to other campaigns.

June 2018 YouTube Analytics Data

Searches for “gifts for dad” have grown +80% in the past two years.

March 2018 Google/Ipsos