Google Data, Global, count of post-click store visits recorded by white-listed clients in countries where store visits have been released, Dec. 2014 – March 2017.

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76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

say digital video helps them learn new things or reduce stress.

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viewers say it’s important that YouTube feature people who are genuine, authentic, or relatable.

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people feel empowered, motivated, or confident after learning something new from a YouTube video.

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80

of people say they typically switch between online search and video when researching products to buy.

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of shoppers say that they used online video while actually shopping in store.

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