Search Video Omnichannel 70% of global YouTube watch time happens on smartphones and tablets. Related Data Search Video Consumer Insights 75% of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping. Search Video Omnichannel > 55 % of people surveyed search for a product on Google, and then learn more by going to YouTube before they buy it. Search Video Omnichannel Top reasons people search after watching a video:Compare prices or brandsFind out where to buy a product (like a store or website)Learn more about a product they have in mind Search Video Omnichannel Top reasons people search after watching a video:See a product before they buy it or see how others have used itLearn more about a product they have in mindSee credible, authentic reviews Search Video Omnichannel 73% of people surveyed say they typically switch between online search and video when researching products to buy. Search Video Retail > 50 % of shoppers say they use online video while shopping in-store.