Mobile Travel

Smartphones have become a go-to resource for nearly every travel need.

Related Data

Mobile Travel Experience & Design

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

Google/Greenberg
Mobile Search Consumer Insights

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Google/Phocuswright
Mobile Search Consumer Insights

Smartphone users cite price as the most important factor in booking travel.

Google/Phocuswright
Mobile Search Consumer Insights

Easy search functionality and a simple booking process are also cited as important features.

Google/Phocuswright