Consumer Insights Data & Measurement Programmatic More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings. Appears In Want to earn user trust and drive marketing results? Start with these steps Related Content The key to assisting your customers is a smarter approach to analytics How L’Oréal is preparing for the next evolution of digital marketing Measurement matters: Laying a foundation for better measurement, today and tomorrow Related Data Consumer Insights Data & Measurement Programmatic Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016. Consumer Insights Travel Data & Measurement Only 46% of high-value travelers are motivated by loyalty programs when booking travel. Consumer Insights Travel Experience & Design The No. 1 reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program. Consumer Insights Data & Measurement Experience & Design < 40 % of marketers are using consumer research to drive decisions. Search Consumer Insights Travel 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. Consumer Insights Data & Measurement Micro-Moments 92% of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.
