Related Data

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.

December 2018 Google Data

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

June 2018 Google/Greenberg

The No. 1 reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

June 2018 Google/Greenberg

of marketers are using consumer research to drive decisions.

April 2018 Google Surveys
36

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

2017 Google/Phocuswright
92

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

December 2017 Google/Econsultancy