Consumer Insights Data & Measurement Programmatic

Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.

Related Data

Consumer Insights Data & Measurement Programmatic

More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.

Google Data
Consumer Insights Travel Data & Measurement

Only 46% of high-value travelers are motivated by loyalty programs when booking travel.

Consumer Insights Travel Experience & Design

The No. 1 reason a high-value traveler chooses to book with a particular brand is customer service, not a loyalty program.

Consumer Insights Data & Measurement Experience & Design

of marketers are using consumer research to drive decisions.

Google Surveys
Search Consumer Insights Travel

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Consumer Insights Data & Measurement Micro-Moments

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.