The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.

In the past two years, mobile searches for "product reviews" have grown over 35%.

Smart speakers, smartwatches, wireless headphones, and wireless speakers are among the top consumer electronic devices purchased on a mobile phone. Gaming consoles, smartphones, and smart TVs are still typically purchased in stores.

of consumers favor brands that provide helpful information from research to purchase. But only 47% of brands customize and serve information across the entire customer journey.

Top 3 reasons German consumers switch from an app to a mobile site when browsing, researching, or purchasing:
– To broaden my search (33%)
– I want to go directly to the source, e.g., brand sites, aggregators (33%)
– It’s easier to make a purchase (32%)

of German consumers do not need an app to be able to learn about, browse, and make purchases from a brand on their phone.