Almost 70% of requests to the Google Assistant are expressed in natural language.

Google's "The Keyword," Your Google Assistant is getting better across devices, from Google Home to your phone, May 2017

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The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.

January 2018 Google AdWords

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data