Almost 70% of requests to the Google Assistant are expressed in natural language.

Google's "The Keyword," Your Google Assistant is getting better across devices, from Google Home to your phone, May 2017

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June 2017 Google

Mobile searches for aromatherapy and essential oils have grown over 70% overall in the past two years.

September 2017 Google Data

Body copy: People have searched for aromatherapy and essential oils in over 260,000 ways in the past two years.

September 2017 Google Data

Mobile searches for “where to buy” aromatherapy and essential oils have grown over 40% in the past two years.

September 2017 Google Data

Mobile searches for “best” aromatherapy and essential oils have grown over 225% in the past two years.

September 2017 Google Data