Almost 70% of requests to the Google Assistant are expressed in natural language.

Google's "The Keyword," Your Google Assistant is getting better across devices, from Google Home to your phone, May 2017


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The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.

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In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

"Simple" + "ideas" mobile queries have grown by over 60% over the last two years (i.e. simple dinner ideas, simple costume ideas, simple drawing ideas).

March 2019 Google

Mobile searches for "podcast(s)" have grown by over 80% in the past two years.

December 2018 Google

of the global online population is using voice search on mobile.

December 2018 Global Web Index

Mobile queries that contain "insurance near me" have grown by over 100% in the past two years.

June 2019 Google