Almost 70% of requests to the Google Assistant are expressed in natural language.

Google's "The Keyword," Your Google Assistant is getting better across devices, from Google Home to your phone, May 2017

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Related Data

In the past two years, mobile searches for "product reviews" have grown over 35%.

June 2017 Google

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data