In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

of US holiday shoppers 18+ who visited a store turned to online search prior to going

Search is the No. 1 channel high-value travelers turn to.

Watch time of “holiday shopping” videos have increased over 4X in the past two years.

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.