Almost 70% of requests to the Google Assistant are expressed in natural language, not the typical keywords people type in a web search.

Google Data, May 2017

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Related Data

In 2017, the term “gift” saw the highest YouTube search interest that it’s seen over the last five years.

2018 Google Trends Tool
78

of US holiday shoppers 18+ who visited a store turned to online search prior to going

2017-2018 Google/Ipsos

Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

Watch time of “holiday shopping” videos have increased over 4X in the past two years.

June 2018 Google Data

Mobile searches for “brands like” and “stores like” have grown over 60% in the past two years.

March 2018 Google Data

Mobile searches for “things to do/activities” plus “near me” have seen a 6X increase over the last two years.

March 2018 Google Data