Almost 70% of requests to the Google Assistant are expressed in natural language, not the typical keywords people type in a web search.

Google Data, May 2017

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93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos
83

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

February 2019 Google/Ipsos
93

93% of shoppers say they've used online resources.

February 2019 Google/Ipsos

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

January 2019 Google/Ipsos

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

January 2019 Google/Ipsos

shoppers still have decisions to make about the gifts that remain on their lists after Black Friday.

January 2019 Google/Ipsos