31% fewer touchpoints are included in the customer journeys of people in the U.S. who begin their accommodations research with search.

Over 70% of shoppers say online video has helped them learn more about an auto product they intend to buy.

of electronics shoppers say they purchased products they discovered on YouTube.

45% of “dress” searches contain a reference to an event, like a wedding or graduation.

Searches for “best” in the apparel category increased by over 15% over the past two years.

of all searches for bottoms (trousers, shorts, skirts, etc.) reference a gender-related term, for example “women's shorts.”