50

of Google Flights visitors are on a mobile device.

Google Flights Data, U.S., April 2016.

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54

of people say that their frustration increases as the load time for a brand’s mobile site increases.

November 2018 Google/Civic Science

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data
55

of shoppers think getting deals on their smartphone while in stores is both cool and something they’d use.

June 2018 Google/Ipsos

An easy-to-use website matters more than online reviews or even loyalty programs to high-value travelers.

June 2018 Google/Greenberg
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect