Emerging Technology

People used Google Home devices to look up over 16 million recipes last holiday season, with over a million of those searches happening on Christmas day.

Related Data

Emerging Technology Consumer Insights

Active users of the Google Assistant grew 4X over the past year.

Google Home
Emerging Technology

The Google Assistant is now built into more than 1 billion devices.

Google Home
Retail
48%

of today's shoppers say they're open to buying from new retailers during the holiday season

Google/Ipsos
Mobile Retail

Mobile searches for “black friday deals” have grown by over 200% in the past two years.

Google
Search Consumer Insights

Fewer than 2 in 10 shoppers have decided on the brand or retailer for the items they are thinking about or actively researching as of Black Friday.

Google/Ipsos
Search Consumer Insights

During the holiday season, more than 30% of shoppers have shopped with a retailer they have never purchased from before.

Google/Ipsos