Emerging Technology

People used Google Home devices to look up over 16 million recipes last holiday season, with over a million of those searches happening on Christmas day.

Related Data

Search Consumer Insights Consumer Goods
86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Google/Ipsos
Consumer Insights Retail

People say they’ve only completed 26% of their shopping heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend.

Google/Ipsos
Consumer Insights Retail

Heading into the 2019 Black Friday-Cyber Monday (BFCM) weekend, 33% of purchases yet to be made are because the shopper is waiting for a sale.

Google/Ipsos
Emerging Technology Consumer Electronics
76%

of people use some form of AI weekly.

OMD
Emerging Technology Consumer Electronics

61% of people own a smart device.

OMD