Nearly 1/2 of Google Hotel Ads referrals come from smartphones.

Google Hotel Ads Data, U.S., Feb.–April 2016.

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Related Data

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data

80% growth in mobile searches for "__ should I __" in the past two years.

 

2017 vs. 2015 Google data
80

of Gen Zers say YouTube has helped them become more knowledgeable about something.

May 2018 Google/Ipsos Connect

Watching the World Cup live is important to fans, but more than half still plan to watch it at a later time.

April 2018 Google/Ipsos

Over 70% of soccer fans watch matches later due to timing issues, like different time zones.

April 2018 Google/Ipsos

of soccer fans say they want the ability to fast-forward or watch highlights instead of the whole game.

April 2018 Google/Ipsos