Google Data, June 2017–March 2018.

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Search is the No. 1 channel high-value travelers turn to.

June 2018 Google/Greenberg

Consolidating content and focusing our energy on one great website doubled the Google Retail’s call-to-action click-through rate and increased organic traffic by 64%.

Google Data March 2018

The average time it takes to fully load a mobile landing page has dropped by seven seconds.

January 2018 Google Research

On 70% of the mobile landing pages analyzed, it took >5 seconds for visual content above the fold to display, and >7 seconds to fully load all visual content above and below the fold.

January 2018 Google Research

Even as most traffic is now occurring on 4G instead of 3G, the majority of mobile sites are still slow and bloated with too many elements.

January 2018 Google

As the number of elements — text, titles, images — on a page goes from 400 to 6,000, the probability of conversion drops 95%.

December 2017 Google/SOASTA