Among Google Preferred campaigns measured, 75% lifted consideration, with an average lift of 14%.

Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 U.S. Google Preferred Consideration Studies, 2015 and Q1 2016.


Download JPG

Related Data

YouTube's reach of 18- to 49-year-old audiences was 36% higher and five years younger on average than that of TV.

October 2018 Google Hardware/Nielsen TRR

YouTube scaled higher than TV in a one-week period, reaching more young adults ages 18 to 29.

November 2018 Google Hardware/Nielsen TRR

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

September 2017 Google

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube