Among Google Preferred campaigns measured, 75% lifted consideration, with an average lift of 14%.

Google Preferred Brand Lift Meta Analysis, 2015 and Q1 2016. Results for 242 U.S. Google Preferred Consideration Studies, 2015 and Q1 2016.

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100

more conversions were tracked globally on YouTube in the past 12 months than the previous 12 months.

February 2018 YouTube Data

Viewable display ads across the Google Display Network had a 4X higher lift in conversions than display ads that don’t meet the MRC standard.

September 2017 Google
24

of the Top 100 brand’s purpose-driven videos were about women’s empowerment.

June 2017 Pixability/YouTube

Video performance by social cause

Cause related marketing video performance SVG
June 2017 Pixability/YouTube

Brand collaborations with YouTube creators are 4X more effective at driving lift in brand familiarity than those with celebrities.

May 2017 Nielsen/Carat/YouTube

Funny LGBT creative drives strong purchase intent, with 68% of respondents claiming that funny ads make them more likely to purchase.

April 2017 Google Survey