Consumer Insights Consumer Goods Omnichannel

The features shoppers say they’d value most are the ability to build a digital shopping list and having ways to compare prices.

Related Data

Consumer Insights Consumer Goods Omnichannel
4%

Only 4% of grocery shoppers say they use voice assistant technology on smart-speaker-type devices for grocery planning

Google/Bain
Consumer Insights Consumer Goods Omnichannel
66%

of those early adopters use voice assistants weekly — or even more frequently — for grocery planning.

Google/Bain
Consumer Insights Consumer Goods Omnichannel
75%

of online grocery shoppers say they are still shopping with the first retailer they tried for online grocery.

Google/Bain
Consumer Insights Consumer Goods Omnichannel
42%

Only 42% of people who’ve shopped online for groceries once in the past 12 months say that the experience saves them time versus shopping in a store.

Google/Bain
Consumer Insights Consumer Goods Omnichannel
63%

of online grocery shoppers say that online grocery shopping saved them time — a jump of 21% more than one-time online grocery shoppers.

Google/Bain