32

of grocery shoppers say they visited brand websites to become inspired, browse or research.

Google/Deloitte, U.S., CPG Digital Influence, CPG Shoppers n=1,786, 2017.

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CPG shoppers said they researched digitally before or while shopping for their latest purchase.

December 2017 Google/Deloitte
73

of CPG shoppers said they considered 2 or more product brands while browsing or researching during their most recent shopping journey.

December 2017 Google/Deloitte
43

of CPG shoppers said they considered 3 or more products while browsing or researching during their most recent shopping journey.

December 2017 Google/Deloitte
76

of U.S. holiday shoppers over 18 use three or more channels.

November 2017 Google/Ipsos

Over 90% of people around the world say they discover new brands or products on YouTube.

August 2018 Google/Magid Advisors

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos