of grocery shoppers said that they used search in their most recent shopping journey to become inspired, browse, or research.
Related Data
> 50 %
of shoppers say that they used online video while actually shopping in store.
July 2018
Google/Ipsos
> 90 %
of people say that they’ve discovered new products and brands via YouTube.
July 2018
Google/Magid Advisors
of people say they typically switch between online search and video when researching products to buy.
July 2018
Google/Magid Advisors
of shoppers said they’re open to learning about products on YouTube from brands.
July 2018
Google/Magid Advisors