of consumers will take a product-related action (reading reviews, comparing prices, making a purchase) within 24 hours of discovering a product that meets their needs.

of consumers enjoy making unexpected discoveries when shopping.

Over 70% of consumers are on the lookout for new brands and products that make their lives easier.

of consumers expect brands to provide the information they need, when they need it.

of shoppers are still undecided about which brand to buy, even when making purchases in a category they have bought before.

of shoppers expect a retailer they've shopped with before to remember their shipping and billing information.