of U.S. holiday shoppers over 18 use three or more channels.

Over 90% of people around the world say they discover new brands or products on YouTube.

of shoppers say that they used online video while actually shopping in store.

of people say that they’ve discovered new products and brands via YouTube.

of shoppers say online video has given them ideas and inspiration for their purchases.

of people say they typically switch between online search and video when researching products to buy.