49% YoY growth in baby-related how-to searches on mobile.

Google Data, April 2015, United States. Classification as a "how to" search was based on searches including "how to" and "tutorial" and may not account for every "how to" search on Google.

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of females 18 to 24 years old used their phones to search for health and beauty how-to content in the past three months.

Jun. 2015 Google/Galaxy
54

of people say their phones reduce stress and/or anxiety in their lives.

December 2017 Google/Heart+Mind Strategies
60

of people say smartphones help them feel more confident and prepared.

December 2017 Google/Heart+Mind Strategies
79

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.

December 2017 Google/Heart+Mind Strategies
75

of people say their smartphones help them to be more productive.

December 2017 Google/Heart+Mind Strategies

Over 50% of auto parts and service shoppers who use mobile search call the service provider directly from a search result.

2017 Google/Critical Mix