YouTube Data, Global, 2008 vs. 2016.

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minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

2016 YouTube

growth in Super Bowl ad viewership on YouTube outside the U.S.

2016 YouTube

During the big game, the majority of TV-ad-driven searches happened on mobile, increasing from 70% to 82% YoY.

Feb. 2016 Think with Google

incremental searches for the brands advertising during the big game.

Feb. 2016 Think with Google

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

2016 YouTube

social mentions are 4X greater than that of the Academy Awards.

Feb. 2016 eMarketer/Nielsen