80% growth in mobile searches for "__ should I __" in the past two years.

 

Google data, U.S., Mobile, Jan-Sept. 2017 vs. Jan-Sept. 2015

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Mobile searches for “store open near me” (such as, “grocery store open near me” and “auto parts store open near me”) have grown by over 250% in the last two years.

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Mobile searches for “on sale” + “near me” (such as, “tires on sale near me” and “houses on sale near me”) have grown by over 250% YOY in the last two years.

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Mobile searches for “popular” + “brands” (such as, “popular clothing brands” and “popular watch brands”) have grown by over 80% in the past two years.

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50

of shoppers use online video in-store to brush up on a product before talking with a sales representative, to remind themselves of what to buy, and more.

July 2018 Google/Ipsos

Growth in mobile searches for "__ for me" in the past two years.

2017 vs. 2015 Google data