Data & Measurement Experience & Design 60% of leading marketers believe data-driven attribution is essential to understanding journeys of high-value customers. Related Data Data & Measurement Experience & Design Omnichannel 33% of marketers agree that improved understanding and engaging the right customers is most important to reaching their marketing goals in the next three years. Data & Measurement Experience & Design Omnichannel 15.3S The average mobile page takes more than 15.3 seconds to fully load. Data & Measurement Experience & Design 63% of leading marketers agree they are using KPIs to develop a single, integrated view of the customer. Data & Measurement Experience & Design 66% of leading marketers agree they should build teams that solve for end-to-end customer experiences and journeys, across channels and devices. Data & Measurement Experience & Design Marketing leaders are 60% more likely than laggards to believe the marketing teams should own a data-driven customer strategy that supports all organizational stakeholders. Data & Measurement Experience & Design Measurement leaders are more than 2X as likely as their measurement-challenged counterparts to agree that their organization is already investing in automation and machine learning technologies to drive marketing activities. Get the latest data, insights, and inspiration from Google. Subscribe Follow us on LinkedIn Follow us on Twitter Follow us on Facebook Follow us on Youtube Subscribe to our RSS feed