Video Consumer Insights
43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Related Data

Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
Video Consumer Insights
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nielsen/YouTube
Video Consumer Insights

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Google
Video Consumer Insights
70%

of millennials who watch YouTube to learn how to do something new.

Google/Ipsos
Video Consumer Insights Food & Drink
47%

of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

Google/Ipsos Connect