of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

Google/Ipsos Connect, U.S., Brand Building on Mobile Study, among Hispanics aged 18–54 who watch online video at least monthly on mobile, n=452, Jan. 2016.


Related Data

Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people.

January 2016 Google/Ipsos Connect

of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population.

January 2016 Google/Ipsos Connect

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

July 2017 Nielsen/YouTube

In the past two years, videos with the word "review" in the title had more than 50,000 years worth of watch time on mobile alone.

June 2017 Google