Video Consumer Insights Retail Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy. Appears In How Hispanic consumers engage with YouTube Related Data Video Consumer Insights Fashion 5 X increase in earned views on YouTube in the last year. Video Consumer Insights Fashion 39s increase in watch time of YouTube content in the last year. Video Consumer Insights 41% of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion. Search Video Consumer Insights Watch time of "does it work" videos grew by more than 11X in the past two years. Video Consumer Insights Retail Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years. Video Consumer Insights 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.