Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect, "Digital Hispanics: The Role of Culture and Language Online," n=4,533 U.S. digital, self-identified Hispanics ages 18-64 who were purchasers in the past six months in relevant vertical categories, April 2015.


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increase in earned views on YouTube in the last year.

September 2017 YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

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of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

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Watch time of "does it work" videos grew by more than 11X in the past two years.

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Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.

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of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

January 2017 Ipsos MediaCT/Google