82

of Hispanic teens make purchases online.

Google/Ipsos, U.S., "The Mobile-First Mindset of Gen Z," all teens defined as 13- to 17-year-olds n=1,000, Hispanic teens n=996, Black teens n=1000, 18- to 24-year-olds n=1,009, 25- to 34-year-olds n=1,004, Aug. 2016.

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Related Data

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google