82

of Hispanic teens make purchases online.

Google/Ipsos, U.S., "The Mobile-First Mindset of Gen Z," all teens defined as 13- to 17-year-olds n=1,000, Hispanic teens n=996, Black teens n=1000, 18- to 24-year-olds n=1,009, 25- to 34-year-olds n=1,004, Aug. 2016.

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Related Data

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

April 2015 Google/Ipsos Connect

People are more than 2X as likely to add items to their basket when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

June 2019 Google/BCG

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

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93

of shoppers say they have used online resources in the past week.

February 2019 Google/Ipsos
83

83% of U.S. shoppers who visited a store in the last week say they used online search before going into a store.

February 2019 Google/Ipsos