of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population.

Google/Ipsos Connect, U.S., Brand Building on Mobile Study, among adults aged 18–54 who watch online video at least monthly on mobile, n=1,000, Jan. 2016.


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Related Data

Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people.

January 2016 Google/Ipsos Connect

of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

January 2016 Google/Ipsos Connect

of people say they typically switch between online search and video when researching products to buy.

July 2018 Google/Magid

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

September 2016 Nielsen

Mobile searches for “__ should I __” have grown 80% in the past two years.

September 2017 Google Data

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

July 2017 Nielsen/YouTube