Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people.

Google/Ipsos Connect, U.S., Brand Building on Mobile Study, among Hispanics aged 18–54 who watch online video at least monthly on mobile, n=452, Jan. 2016.


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of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

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of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population.

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Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

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of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

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