Mobile Video Consumer Insights

Hispanic smartphone video viewers look for video content that is relevant to them as Hispanic people.

Related Data

Mobile Video Consumer Insights
59%

of Hispanic mobile video viewers turn to their smartphones first to watch video, which is higher than the general population.

Google/Ipsos Connect
Mobile Video Consumer Insights
53%

of Hispanic smartphone video viewers are more likely to watch ads on their smartphone than the general population.

Google/Ipsos Connect
Mobile Video Consumer Insights
80%

of people say they typically switch between online search and video when researching products to buy.

Google/Magid
Mobile Video Consumer Insights

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen
Mobile Video Consumer Insights

Mobile searches for “__ should I __” have grown 80% in the past two years.

Google Data
Video Consumer Insights
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nielsen/YouTube