92

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Ipsos MediaCT/Google, U.S., “Hispanic Millennial Study“, n=1,905 Digital Hispanic respondents, Jan. 2017.

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Related Data

41

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

July 2017 Nielsen/YouTube

Watch time of "does it work" videos grew by more than 11X in the past two years.

June 2017 YouTube
43

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

January 2017 Ipsos MediaCT/Google
77

of Hispanics say they watch YouTube to engage in passions or topics of interest.

January 2017 Ipsos MediaCT/Google
70

of Hispanics say it's important for a site to have content relevant to them.

January 2017 Ipsos MediaCT/Google

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Apr. 2016 Google/Ipsos Connect