Video Consumer Insights Micro-Moments

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Related Data

Video Consumer Insights

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Search Video Consumer Insights

Watch time of "does it work" videos grew by more than 11X in the past two years.

Video Consumer Insights

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google
Video Consumer Insights

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Ipsos MediaCT/Google
Video Consumer Insights

of Hispanics say it's important for a site to have content relevant to them.

Ipsos MediaCT/Google
Video Consumer Insights Retail

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect