Video Consumer Insights Micro-Moments
92%

of Hispanics who recently purchased personal care products say YouTube is one of the best places to find videos from others like them about brands/products they're considering.

Related Data

Video Consumer Insights
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.

Nielsen/YouTube
Search Video Consumer Insights

Watch time of "does it work" videos grew by more than 11X in the past two years.

YouTube
Video Consumer Insights
43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google
Video Consumer Insights
77%

of Hispanics say they watch YouTube to engage in passions or topics of interest.

Ipsos MediaCT/Google
Video Consumer Insights
70%

of Hispanics say it's important for a site to have content relevant to them.

Ipsos MediaCT/Google
Video Consumer Insights Retail

Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect