78

of holiday shoppers who visited a store turned to online search before going into a store.

Google/Ipsos, U.S., Omnichannel Holiday Study, Holiday Shoppers who visited a store in the past 48 hours n=1204, Nov. 2017–Jan. 2018.

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Related Data

High-value travelers make an annual average of 7 airline bookings.

June 2018 Google/Greenberg

High-value travelers make an annual average of 9 hotel bookings.

June 2018 Google/Greenberg

Only 21% of high-value travelers will sacrifice comfort for a lower price.

June 2018 Google/Greenberg
87

of high-value travelers have status with at least 1 airline or hotel brand.

June 2018 Google/Greenberg

Loyalty programs rank No. 4 in consideration when high-value travelers choose a brand to book travel with.

June 2018 Google/Greenberg
60

of high-value travelers consider customer service as their priority when choosing a brand for booking travel.

June 2018 Google/Greenberg