Consumer Insights Experience & Design Organizational Culture
78%

of holiday shoppers who visited a store turned to online search before going into a store.

Related Data

Consumer Insights Retail Experience & Design

People are 40% more likely to spend more than planned when they identify the shopping experience to be highly personalized.

Google/BCG
Consumer Insights Retail Experience & Design

Shoppers who thought retailers provided highly personalized experiences rated those retailers 20% higher on net promoter score (NPS).

Google/BCG
Consumer Insights Travel Experience & Design

High-value travelers make an annual average of 7 airline bookings.

Google/Greenberg
Consumer Insights Travel Experience & Design

High-value travelers make an annual average of 9 hotel bookings.

Google/Greenberg
Consumer Insights Travel Experience & Design

Only 21% of high-value travelers will sacrifice comfort for a lower price.

Google/Greenberg