Last year, about 20% of all December store traffic happen in the six days after Christmas.

Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, U.S., Nov.-Dec. 2015 and 2016.

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76

of U.S. holiday shoppers over 18 use three or more channels.

Nov. 2017 Google/Ipsos

of shoppers say that they used online video while actually shopping in store.

July 2018 Google/Ipsos

of people say that they’ve discovered new products and brands via YouTube.

July 2018 Google/Magid Advisors

of shoppers say online video has given them ideas and inspiration for their purchases.

July 2018 Google/Ipsos
67

of smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location.

January 2018 Google/Ipsos Connect

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google