Last year, about 20% of all December store traffic happen in the six days after Christmas.

Google Data, Aggregated, anonymized store traffic from a sample of U.S. users that have turned on location history, U.S., Nov.-Dec. 2015 and 2016.

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Related Data

Though searches for "where to buy" increase up until Dec. 23, the queries recover to pre-Christmas week levels and stay steady for the final week of the year.

Dec. 2016 Google

Mobile searches for "open now" and "store hours" grow through December and peak on Christmas Day

Dec. 2016 Google

40%+ of people say they prefer to complete their entire shopping journey on mobile — from research to purchase.

December 2017 Google/Heart+Mind Strategies

Searches for "grocery," "pharmacy," and "photo" apps related to specific retailers have grown 140% YoY.

Sept. 2017 Google

While car sales today start online, more than 95% of purchases still happen at the dealership.

2017 Google/Hyundai Motor America