In 2016, mobile searches for “store hours” peaked on Christmas Day — the highest day of the year for that search.

Google Data, U.S., Nov.–Dec. 2016.

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In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

Mobile searches containing "Black Friday" increased by 80% over the past two years.

December 2016 Google

Online conversions spike on both Black Friday and Cyber Monday, jumping to 40% during Thanksgiving weekend compared with the rest of the year.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

Mobile searches for top retailers are higher on both Christmas Eve and Christmas Day than any other day in December.

December 2016 Google Data