Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Google Data, U.S., Jan.-June 2015 vs. Jan.-June 2017.

Related Data

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

December 2016 Google

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

December 2016 Google Data

60%+ growth in mobile searches for "__ for me" in the past two years.

September 2017 Google Data

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

September 2017 Google Data

Mobile searches for “best” have grown over 80% in the past two years.

September 2017 Google Data

Mobile searches for “best” face lotion and moisturizer have grown over 115% in the past two years.

September 2017 Google Data