Mobile Search Consumer Insights Fashion Retail Micro-Moments

Mobile searches for "____ brands" jumped during the 2016 holiday season and are still rising. Some examples: "men's watch brands" (+70%), "best purse brands" (+140%), "makeup brands" (+150%).

Related Data

Mobile Search Consumer Insights

In 2016, mobile searches for "black friday ad(s)" peaked on Thanksgiving.

Google
Mobile Search Consumer Insights

In 2016, mobile searches for "where to buy" peaked on Christmas Eve.

Google Data
Mobile Search Consumer Insights

Mobile searches for bras have grown over 395% overall in the past two years.

Google Data
Mobile Search Consumer Insights

growth in mobile searches for "__ for me" in the past two years.

Google Data
Mobile Search Consumer Insights

brand metric lifts for intent-based targeting compared to demographic-based targeting alone.

Google Data
Mobile Search Consumer Insights

Mobile searches for “best” have grown over 80% in the past two years.

Google Data